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"State of Play" Reexamines Gatekeeping Forces in the Media


State of Play: The Gatekeeping of Micro-documentariesSelf-publishing has removed traditional barriers to distribution, but the result is what Nick Michael calls "a soup of undifferentiated content" that makes it harder for filmmakers to get their audiences' attention. These days, the problem isn't putting your message out there; it's finding people who will listen to you.

In today's world of YouTube, Facebook, Wordpress, Tumblr, and Twitter, anyone can self-publish content. The gatekeeping power of the "old media" is no longer a necessary obstacle for mediamakers. But self-publishing platforms are not as "gate-less" as they often seem. Read more...

Sparkwise: A New and Innovative Tool for Measuring Media Impact

Tomorrow Partners, a Berkeley based strategic design firm, recently launched a free cloud-based online tool for aggregating all sorts of metrics, including social media and web presence in a personalized dashboard.Read more...

Media That Matters 2011: Storytelling across Platforms

This year's theme, "Storytelling across Platforms," focuses on today's evolving media world in which publics can engage with creative projects across platforms such as radio, the web and mobile devices, as well as film and TV.  Look out for our 2011 rapporteur's report and other post-conference materials!

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Finding Your People - Why Filmmakers Should be on Tumblr...Now

GASLANDI joined Tumblr in the summer of 2010, just a few months before permanently deleting my Facebook account. I was late to the game. Tumblr was already full of people who had been there for a couple of years and they all seemed to know one another. It was a tough nut to crack, as the saying goes, and it took some time for me to develop my sites, find blogs to follow and attract my own followers.Read more...

Reflections on The Interrupters: Screening | Poetry Reading | Community Dialogue

Panelists at Interrupters ScreeningIn the dark theater, with the credits still rolling, I could hear sniffles to my right and excited whispers to my left. As the brightening lights gradually illuminated the crowd seated around me, their faces reflected what my ears had already suggested – that this film had resonated deeply with this audience and they were now eager to share their thoughts and their experiences. I felt privileged to be witnessing first hand the tremendous social impact that powerful storytelling like this can have. And to see a film inspire such immediate response and community dialogue affirmed for me that I was pursuing the right line of work. The Interrupters was truly a model for Media that Matters if I ever did see one. 

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