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How do different communities of producers judge the impact of their media projects?

Over at MediaShift, Katie Donnelly and I explore this question in greater depth:Read more...

How do you measure media's influence in a networked ecosystem?

Influence is one of the "elements of impact" that we're exploring in this series of blog posts leading up to the Making Your Media Matter conference. Read more...

Documentaries on a Mission: How Nonprofits Are Making Movies for Public Engagement

How should we measure the “social impact” of a documentary film? This essay reviews several ways to conceptualize and evaluate “impact,” drawing on previous research in communication, sociology, and political science, as well as case studies. Read about how the Sierra Club, The American Civil Liberties Union and local environmental groups use documentaries for high-impact action.


Go to: Documentaries on a Mission (PDF)