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Audience Engagement

Media That Matters 2011 Rapporteur's Report

Compelling stories translate universally across mediums. Storytelling is a powerful element of change-making through media and fundamental to the Center for Social Media’s annual Media That Matters conference at American University. This year’s conference focused on the art and methods for “Storytelling across Platforms” for socially engaged media.  It showcased the evolving media world in which publics can engage with creative transmedia projects that incorporate radio, the Web, mobile devices, film and TV.

The conference highlighted several successful projects that work across media platforms, introduced ways to generate revenue, addressed ethical dilemmas in wildlife filmmaking , explored the role of collaboration, and demonstrated innovation in radio storytelling.

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Julia Bacha and Making Budrus

Julia Bacha On Dec. 8, Pat Aufderheide and Julia Bacha, director of the documentary Budrus, talked about making films on challenging subjects at Washington D.C.’s West End Cinema. Budrus, like other films from Just Vision, focuses on civilian efforts for peace in the Israeli-Palestinian conflict. Read more...

Making Your Media Matter 2010 Conference

Couldn't make it to the 2010 Making Your Media Matter Conference at American University on May 12? Or you went but would love the opportunity to re-visit some of the wisdom our panelists and speakers shared with the audience? Click here to access videos and podcasts of the entire conference!

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Making Your Media Matter 2010: Strategic from the Start--Developing Synergies to Build Your Conversation

Making Your Media Matter 2010: Strategic from the Start--Developing Synergies to Build Your Conversation

Download | Length: 1:18:33

Lisa Smithline of Cultural Front Productions moderated this panel--which included Patrice O'Neill, producer of Not in Our Town; Meg McLagan, co-director of Lioness; and Debra Koffler, founder and executive director of Conscious Youth Media Crew--that discussed how to build audience engagement and outreach strategies into your filmmaking projects from the very beginning.

To listen to the podcast of this panel, click here.

Making Your Media Matter 2010 Conference: Pamela Yates and Paco de Onis

Making Your Media Matter 2010 Conference: Pamela Yates and Paco de Onis

Download | Length: 57:34

Pamela Yates and Paco de Onis, filmmakers of The Reckoning, present "Strategic Design in Social Issue Media," a presentation on how they developed and distributed The Reckoning, and how they built strong partnerships and an extensive audience engagement component into the making of their film.

To listen to the podcast of this presentation, click here.