Audience Engagement

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Lisa Smithline of Cultural Front Productions moderated this panel--which included Patrice O'Neill, producer of Not in Our Town; Meg McLagan, co-director of Lioness; and Debra Koffler, founder and executive director of Conscious Youth Media Crew.

To listen to the podcast of this panel, click here.

This year's Media That Matters conference, "Change for Good," featured conversations about how independent social change filmmakers can execute integrated campaigns that are strategic, action-oriented, and have enduring impact.

Co-founder of the nationally esteemed outreach organization, The Working Group, Patrice O'Neill is a pioneer in multi-platform citizen engagement. Also an award winning filmmaker, Ms. O'Neill uses the combined impact of visual storytelling and social networking to inspire action among her audiences. Among her success stories is Light in the Darkness, latest in the Not in Our Town series, which chronicles the response of Patchogue residents to the violent hate crime against one of their own, Ecuadorian immigrant Marcelo Lucero. Keeping with the tradition of past Not in Our Town films, O'Neill introduces us to an empowered community that comes together in the face of adversity to prevent future hate crimes and foster an environment of safety and respect. The Center for Social Media interviewed Ms. O'Neill before her screening at the 2011 Human Rights Film Series.