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The New Deal: Version 1.5, Monetizing and Mission

The Center's annual report on the nuts and bolts of digital distribution deal-making. Curious about who's making these deals? Average percentages for independent filmmakers? Average license periods? All of this and more in this highly-anticipated new publication.

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Documentaries on a Mission: How Nonprofits Are Making Movies for Public Engagement

How should we measure the “social impact” of a documentary film? This essay reviews several ways to conceptualize and evaluate “impact,” drawing on previous research in communication, sociology, and political science, as well as case studies. Read about how the Sierra Club, The American Civil Liberties Union and local environmental groups use documentaries for high-impact action.

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Go to: Documentaries on a Mission (PDF)

Appalshop Calling: From Video to Digital Storytelling

This speech from our good friend Mimi Pickering from Appalshop shows how the participatory media movement has deep roots. Here Mimi discusses some of her experiences producing and distributing media for social change with partners in rural communities in America.

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Nurturing Tomorrow's Doc Storytellers

Leaders of documentary teaching and training programs across the U.S. came together in September to share their stories.

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Fair Use Scenarios

Here are four scenarios, or hypothetical situations, that a documentary filmmaker might find him or herself facing. The four scenarios are each linked to one of the Statement's categories. These can be used for classroom discussion, and to inspire you to write other scenarios. The goal of these scenarios is to allow discussion about what the fair and responsible thing to do would be, not to find out "the right answer." These scenarios thus allow students to consider what they think makes sense, in light of the Documentary Filmmakers' Statement of Best Practice to see what professional filmmakers established as principles and limitations.

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Breaking New Ground: A Framework for Measuring the Social Impact of Canadian Documentaries

This report examines seven Canadian documentaries, providing reflective guidelines for the future of documentary-making in the country and the world. The report aims to measure the social impact of documentaries and provide a "baseline" on which to build new strategies for future activities. 

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Evaluating Your Outreach Efforts

Ellen Schneider and Melaine Piersol discuss the importance of outreach campaign evaluations. They move past the primary successes and failures of projects to the reassessment of how filmmakers and outreach coordinators develop new programs and redefine goals and objectives.

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Go to: http://www.benton.org/publibrary/mtm/Pages/ten.html

Socially Engaged Public Access Productions: Making the Road by Walking

This paper defines the field of socially engaged media in public access television and provides a framework for how social media is being used in public access TV. Socially engaged public access television productions take many forms, including town hall dialogues, oral history documentaries, organizing videos, coverage of school board meetings, and critiques of mainstream media.

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Media For Social Change: Partnerships

An in-depth look at the benefits to filmmakers and funders who form collaborative partnerships in pursuit of their goals.

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Fahrenheit, Fries, Fox, & Fairness: The New Political Documentary

Panel Discussion moderated by Center director Pat Aufderheide with Outfoxed director Robert Greenwald, Super Size Me director Morgan Spurlock, Control Room editor Julia Bacha and Fahrenheit 9/11 producer Jeff Gibbs at the 2004 Aspen Film Festival.

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