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Media that Matters - Agenda

Measure for Measure 

Thank You to Our Sponsors



MTM Community Partners:

Docs In Progress
Bay Area Video Coalition
Benevolent Media
Filmmakers Collaborative
Independent Filmmaker Project
Meridian Hill Pictures
Producers Guild of America, National Capitol Chapter
Reel Lives
Sundance Institute Documentary Film Program and Fund
Sunlight Foundation
Tribeca Film Institute


Thursday, February 14, 2013


Choose fom 1 of 3 exciting pre-conference workshops! (Additional fee applies - registration required.)

2:00 - 4:00pm FAIR USE--the right to use copyrighted material without permission or payment, under some fair usecircumstances, has saved many filmmakers money, without jeopardizing their own royalties. How does it work? Spend an afternoon learning how to make a fair use decision without a lawyer; finding out the latest news on employing fair use, and on DMCA exemptions that allow you to break encryption on a DVD; and testing out your fair use talents. Led by Patricia Aufderheide and Peter Jaszi.

3:00 - 5:00pm GET YOUR IMPACT STRATEGY HUMMING--Bring your media project in for a tuneup! Submit your project details for a chance to have AIR Media Strategist Jessica Clark kick the tires with you in a rapid-fire group strategy session. Clark will share lessons learned from her work with AIR's national Localore production, and her Center for Social Media research on social impact docs. Then, she'll select three projects from attendees to tackle. Learn how to design cross-platform projects that involve and inspire audiences.

3:00 - 5:00pm MEDIA ENTREPRENEURSHIP: LESSONS FROM THE FIELD-- What are the latest entrepreneurial ideas for supporting your social documentary film and sustaining the buzz? Join an interactive workshop with Jan Schaffer, executive director of J-Lab, one of the nation's most successful incubators for news entrepreneurs and innovators. Get a scan of the latest greatest ideas from news and information start ups, and solve problems in real time with expert guidance.


How do you tell a story that makes a difference?: 
Meet the makers of two documentaries that defy the odds

Free film screenings and presentations with:

Roland Legiardi-Laura, Director/Producer, "To Be Heard"
Lance Kramer, Producer, "Green Corps"
6:00 - 9:00pm
Wechsler Theater, 3rd Floor Mary Graydon Center, School of Communication, American University

Friday, February 15, 2013

CONFERENCE: Measure for Measure

GmapLocation: Katzen Arts Center, Abramson Family Recital Hall
American University
4400 Massachusetts Ave. NW
Washington, DC 20016

8:00am Conference check-in and registration open / Bagels & Coffee

9:00am Welcome and Announcements

9:30 - 10:40am Keynote Address

Measurement, Meaning and Momentum: Storytelling in the Age of Data

   Wendy Levy Director, New Arts AXIS 

"What impact are we really having on the audiences we reach? Tackling the urgent issues of our time requires new models of dynamic collaboration to facilitate powerful and contextual storytelling. We must understand this moment and this opportunity to leverage the new platforms for co-creating innovation and open-sourcing social change, or build what we need ourselves. We are artists. We may not be good at data, but we are good at making things that move people. Our future capacity to action the data at our fingertips  -- and I"m talking about both numbers and stories -- will depend on our ability to combine the metrics with compelling and coherent narratives and to ritualize the communication. Our stories must live anywhere the audience lives -- how those stories get told, the structures that hold both medium and message, and the relationships that rise up from the telling -   are as meaningful as the stories themselves. Let's talk about some projects that are doing this, and the realtime headaches they're having."

10:45 am - 12:00pm First Talk

The Hottest News and Latest Tools in Impact
Measurement is the major buzzword in socially engaged media making, but what do you measure and why? Three experts in mastering measurement will help to break down the mental barriers and the real meaning of evaluation.


Patricia Aufderheide (moderator) Director, Center for Social Media. University Professor, American University

Johanna Blakley Managing Director/Director of Research, Norman Lear Center

Katie Delahaye Paine CEO, KDPaine & Partners. Co-author of Measuring the Networked Nonprofit

Sheila Leddy Executive Director, Fledgling Fund

12:00 - 12:15pm Shout Outs

Step up to the mic and introduce yourself! We set aside this time to help facilitate networking - find your next program partner and grab lunch together.

12:15 - 1:15pm Lunch

Lunchtime table discussion

1:15 - 1:30pm Story Share

1:30 - 2:45pm Second Talk

How to Change, Grow and Survive: Sustaining the documentary vision over generations

In a tenuous media marketplace, documentary filmmaking organizations are exploring sustainability, transformation, growth, and in some cases, closure. Three pioneers discuss how organizations endure past their founders and their founding projects.


Andrew Taylor (moderator) Assistant Professor, Arts Management, American University

Justine Nagan Executive Director, Kartemquin Films

Mable Haddock Founding Director, Black Public Media  

Katy Chevigny Filmmaker. Co-founder, Big Mouth Productions

2:45pm Networking Break

We know that's why you're here! Refresh your coffee cup and collect some emails.

3:15pm Third talk

The Long View: Strategizing impact and measuring success in multiplatform projects

Cross platform, multiplatform, transmedia, interactive …  more and more documentary filmmakers are exploring new forms of media to reach new audiences, but are any of them successful? Three dynamic filmmakers discuss their conquests in new media and real world examples of catalyzing impact.


Caty Borum Chattoo (moderator) Creative Director - Center for Social Media, Executive in Residence - School of Communication, American University

Nancy Schwartzman Filmmaker, Media Strategist and Girls' Rights Activist. Director, "xoxosms," "The Line." Director of The Line Campaign. Creator of the White House Award-winning Circle of 6 App @fancynancynyc

Paco de Onis Producer, Skylight Pictures

Roland Legiardi-Laura Filmmaker, poet, educator. Co-director, 'To Be Heard'

4:30pm Raffle and Closing

5:00pm Closing Reception


Accommodations and Directions

Georgetown Holiday Inn  (be sure to mention you're part of the conference at American University for a reduced rate)

Days Inn 

Campus Map  (Katzen Arts Center located on corner of Nebraska and Massachusetts)