As we mentioned in our whitepaper Public Media 2.0, the face of public media is shifting from top down information dissemination to participatory engaging media. In the wake of the political demonstrations in Iran, social media is playing a lead role in organizing. Change.org's article Iran, Twitter and the Social Media Landscape offers a great overview of the specifics of this. While public media 2.0 developments are incredibly important to truly engaging democracy in our own country, it is even more compelling to watch this take place in Iran.