The Media That Matters 2011 conference consisted of keynote speakers, presentations, and three panels. The theme was "Storytelling across Platforms." View selected clips from the conference here.
While independent filmmakers have been turning to the Internet to promote their films for years, as social networks grow and platforms become saturated with users, they are facing new challenges in getting the word out and engaging viewers. I recently attended a Public Relations Society of America workshop focused on “Writing for Social Media” in the hopes of learning from the pros some to help filmmakers navigate the social media landscape for promotion and outreach.Read more...
This year's theme, "Storytelling across Platforms," focuses on today's evolving media world in which publics can engage with creative projects across platforms such as radio, the web and mobile devices, as well as film and TV. Look out for our 2011 rapporteur's report and other post-conference materials!
While independent filmmakers have been turning to the Internet to promote their films for years, as social networks grow and platforms become saturated with users, they are facing new challenges in getting the word out and engaging viewers. I recently attended a Public Relations Society of America workshop focused on “Writing for Social Media” in the hopes of learning from the pros some to help filmmakers navigate the social media landscape for promotion and outreach.
