impact

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designing_for_impact.pdf

Compelling stories translate universally across mediums. Storytelling is a powerful element of change-making through media and fundamental to the Center for Social Media’s annual Media That Matters conference at American University. This year’s conference focused on the art and methods for “Storytelling across Platforms” for socially engaged media.  It showcased the evolving media world in which publics can engage with creative transmedia projects that incorporate radio, the Web, mobile devices, film and TV.

The conference highlighted several successful projects that work across media platforms, introduced ways to generate revenue, addressed ethical dilemmas in wildlife filmmaking , explored the role of collaboration, and demonstrated innovation in radio storytelling.

In mid-may the Center for Social Media released Spreading the Zing: Reimagining Public Media Through the Makers Quest 2.0, co-produced by the Association of Independents in Radio (AIR). The report examines the impact of eight innovative, multiplatform radio projects designed to demonstrate how “public radio” can be transformed to “public media.”  

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AIRPerspective2010.pdf

Throughout the spring, the CSM and The Media Consortium (TMC) drew together dozens of leading public interest media makers, funders and researchers in Chicago, New York, Miami, Los Angeles, San Francisco, Washington, DC, and Boston for a series of Impact Summits. These convenings—which asked attendees to describe how they measure reach, relevance, engagement, inclusion and influence in their work—informed a  analysis co-published by CSM and TMC: Investing In Impact: Media Summits Reveal Pressing Needs, Tools for Evaluating Public Interest Media.

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Investing_in_Impact.pdf