Audience Engagement

This case study examines how a documentary, The Double Life of Ernesto Gomez Gomez, can become an instrument for social change, while also giving some important advice on what to focus on when making an issue based film.

From the Making Television Matter book listed above, the outreach campaign for Positive: Life with HIV is detailed, recognizing both the obstacles between independent filmmakers and public television and proposes new ways to overcome them.

Go to: http://www.benton.org/publibrary/mtm/Pages/four.html

From the Making Television Matter book listed above, the outreach campaign for Take the Heart demonstrates the potential for collaboration between funders, filmmakers, television stations, and community organizations.

Go to: http://www.benton.org/publibrary/mtm/Pages/three.html

This comprehensive website contains 12 case studies documenting how producers have integrated educational outreach into their productions. The archived broadcast projects range from children's programs, to one-off documentaries, and to nonfiction limited series. The list includes programs such as Africa, Building Big, Culture Shock, and Cyberchase, among others.

Go to: http://enhancinged.wgbh.org/cases/index.html

Linking the film with community change is the goal of the outreach campaign surrounding this highly acclaimed documentary from the POV series on PBS. Read this report on the outreach campaign to find out how Two Towns of Jasper is "sparking change one city at a time."

Download:

twotownsjasper.pdf