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Audience Engagement

Impact Outside of the Box: Assessing How Digital Video Can Engage and Influence Publics

PBS’s Economy Widget, part of the CPB-funded Digital Collaboration on the Economic Crisis, aims to: a) aggregate relevant local and national coverage and b) stream this content in the widget’s window, providing “added context to each piece of content through specially curated links” (Haggerty 2009). The Economy Widget is emblematic of a shift in the delivery and consumption of video. But what is driving this shift?

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Social Issue Documentary: The Evolution of Public Engagement

Hate Has No Home

Documentary films are serving as the core for innovative spaces and practices that mark a new kind of public media – accessible, participatory and inclusive. This article examines the campaigns surrounding three films: Not in Our Town, Lioness, and State of Fear to uncover how emerging strategies for online and offline engagement are laying the groundwork for "public media 2.0."

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Where is Your Line partners with MTV

Where is Your Line?, a project that will be demoed at the soon-to-be-rescheduled Making Your Media Matter conference, has partnered with MTV to have an open conversation about the recognition of abuse and sexuality among teenagers. Nancy Schwartzman, who heads up this project, wrote the following on the project's website:Read more...

Assessing How Media Spurs Engagement: Responses to the Haiti Crisis

How can media best be used in response to a sudden and devastating crisis? The outpouring of coverage, aid and volunteer labor that followed the catastrophic January 12 earthquake in Haiti reveals the myriad of strategies that producers of both old and new media are using to inform and mobilize publics around this disaster.

Celebrities appeal for dollars-and users jam circuits in rush to respondRead more...

Pull Focus: Pamela Yates and Paco de Onis

This year's Human Rights Film Series concluded with a packed screening of The Reckoning on October 29th. The film, directed by Pamela Yates and produced by Paco de Onis, follows Prosecutor Luis Moreno Ocampo of the International Criminal Court (ICC) as he issues arrest warrants for the rebel leaders of the Lord's Resistance Army in Uganda, puts 4 Congolese warlords on trial in The Hague, charges the President of Sudan with genocide and war crimes in Darfur, challenges the UN Security Council to have him arrested, and shakes up the Colombian criminal justice system.

Following the screening Pamela and Paco sat down for a lively Q & A session and earlier in the day they also conducted a filmmaking master class for students where they detailed some of the innovative outreach and distribution strategies they have pioneered. You can watch clips from the Q & A and master class below. In January we will be bringing you an in-depth Pull Focus interview with Pamela and Paco as well.

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