Empowering Media That Matters
Home >> May 2010 E-Newsetter

May 2010 E-Newsetter

Table of Contents
Upcoming Events   

  • Making Your Media Matter Reschedule
  • Free Press Summit
Future of Public Media  
  • CSM Convenes the Public Media Working Group
  • The Value of Public Media: A Response to Skeptics
  • Public Media 2.0 Showcase
  • Social Change 2.0 in the South Caucasus  
  • Public Media Meets Public History    
Fair Use and Copyright  
  • Going Beyond the Copyright "Wars" in Wisconsin
  • Critical Commons
  • Fair Use and Libraries
  • Fair Use at the Broadcast Education Association 
  • Fair Use, Piracy and Good Data
  • Fair Use Question of the Month: Illustrating
    a Point
  • Hitler Hates Fair Use Downfall Meme Comes Full Circle
Evolving Doc  

  • Fighter Screening Raises Important Questions
  • Where Film Freaks and Digi Geeks Meet and Greet 
Other News 
  • LINK TV's View Change
  • Reel Journalism Event
  • Shooting in the Wild
  • Digital Democracy    

The Center for Social Media    

-helping people make media that matters

We investigate, showcase and set standards for socially engaged media-making. We organize conferences and convenings, publish research, create codes of best practices, and incubate media strategies.

We are a part of
American University's School of Communication.


May 2010
We can't wait to see you at Making Your Media Matter, on the 12th. This year, because of rescheduling, it's one fully-packed day, but we've got plenty of coffee! Meanwhile, check out our assessment of PBS's new impact assessment tool. Also, please check out below our staff and fellows' many engagements. I think you'll find Micael Bogar's report from Tblisi particularly fascinating. 
Pat Aufderheide

Making Your Media Matter Rescheduled


Making Your Media Matter
May 12th, 2010
American University
Real Stories, Real Impact

Making Your Media Matter is just weeks away! For those of you who weren't able to join us for the previous date but would still like to register, you can do so here. Registration closes on May 7th.
Don't miss the chance to be a part of this annual opportunity for filmmakers, nonprofit communications leaders, teachers and students to network and share success stories and lessons learned. 


View the revised schedule here  

Registration fee:

$100, $50 students.

This year's conference will feature a keynote from Pamela Yates and Paco de Onis, makers of The Reckoning, on strategic partnerships and design for your project. It will also feature panels on developing synergies in your subject field, an ethics workshop, and fiction films for change.

MYMM is presented in partnership with the Media That Matters Festival, which is a project of Arts Engine, Inc.
Free Press Summit: Ideas to Action
When: Tuesday, May 11, 2010, 10:00 a.m. -- 5:00 p.m.
Where: Newseum, Washington, D.C.

freepress2010Hundreds of leading thinkers, policymakers, and advocates will attend the May 11 Free Press Summit: Ideas to Action to discuss the future of the Internet, journalism and public media. With the rapid changes in our media landscape - the crisis in journalism, the rise of digital media - we are facing critical questions: What policies do we need to create informed communities? What can we learn from innovators and local experiments?

Speakers include the Center for Social Media's Jessica Clark, Federal Communications Commissioner Mignon Clyburn, the BBC's John Tate, journalists Farai Chideya and Jose Antonio Vargas, Jehmu Greene of the Women's Media Center and more. Register today to join them: The event is free, but space is limited -- so reserve your seat today.

CSM Convenes the Public Media Working Group 
In mid-April, the Center for Social Media organized the first meeting of its Public Media Working Group (PMWG), comprised of innovative leaders from across the sector with a demonstrated commitment to increasing users' access to and engagement with public media. Building on the recommendations in our 2009 white paper, Public Media 2.0: Dynamic, Engaged Publics, the PMWG will work with CSM staff to identify emerging research priorities, incubate public media 2.0 projects, and develop cross-platform and cross-sector collaborations. Read on>>>

Public Media 2.0 Showcase

This month we review the launch of PBS's dashboard that allows stations to monitor their social media impact. According to Victor Acquah, web analytics consultant and dashboard creator at Blue Analytics, the dashboard allows stations to use "a common set of metrics to help gauge the effectiveness of their social media efforts." Acquah noted that successful impact measurements start with the ability for stations to clearly articulate their social media goals. Stations should seek an active dialogue with their audiences, not "a one-way push for advertising content. Read the entire blog post here.

Social Change 2.0 in the South Caucasus

tbilisoOn Friday April 9th and 10th Center's Project Manager, Micael Bogar, participated in PH International's Social Media for Social Change conference in Tbilisi, Georgia.The agenda provided a wide variety of perspectives from both scholars and field experts on the role of participatory platforms in advocacy and politics. A central issue reviewed during the conference was the use of social media to resolve international conflicts. Read her blog post here.


Public Media Meets Public History: CSM at the Organization of American Historians meeting

Public history is a practice in which "historians and their various publics collaborate in trying to make the past useful to the public." It happens in places where academic expertise meets public engagement: museums, archives, and media spaces, and shares many of the tools, concerns and aims of public media production.  On April 8, Center for Social Media Director Pat Aufderheide and Future of Public Media Project Director, Jessica Clark, were invited by American University colleague Kathleen Franz to present at the Organization of American Historians annual meeting at a workshop titled "New Media, Old Media: Historians and the Media." There, they discussed a series of case studies and scenarios designed to help public historians use social media for participatory research and collaborative production. Read the entire post here.

Fair Use and Copyright 

Hitler Hates Fair Use --Downfall Meme Comes Full Circle 

balladThe Hitler brouhaha on YouTube shows the importance of understanding your fair use rights. It started with Downfall, a German film about Hitler's last days in power, which has generated an elaborate meme in the online video community. Remixers took a scene that features Hitler having a meltdown with his key staff, and have re-subtitled the scene. These videos have been taken down, however, at the request of the copyright holder, Constantin Film. Media makers are fighting back. Watch a recent video made by Rocketboom where they lay out steps for media makers to contest a takedown claim. They give us a shout out too! Read more here>>>

Fair Use and Libraries 
The Center's Pat Aufderheide is co-principal investigator on a three-year research project funded by the Andrew W. Mellon Foundation. The project will investigate the problems that research librarians have in meeting their mission, given prevalent concerns and confusions about copyright and fair use. It will, on the basis of that knowledge, develop a code of best practices in fair use for research libraries. This project builds upon the success of earlier codes of best practices in fair use, which have expanded awareness of fair use and made it easier for communities of practice to do their work. The project, coordinated by the Association of Research Libraries, also involves the Washington College of Law. Prof. Peter Jaszi, long-time collaborator in the Center's Fair Use and Free Speech project, is also a co-principal investigator, with ARL's Prue Adlerand Brandon Butler.  


Going Beyond the Copyright "Wars" In Wisconsin

When Center Director Pat Aufderheide spoke at "Beyond the Copyright Wars" on April 21 at the University of Wisconsin at Madison, she carried on serval dialogues with librarians at the university. The librarians expressed their frustration with challenges of interpreting fair use, and volunteered to share information as we research the problems of librarians (enabled by an Andrew W. Mellon Foundation grant.) Pat continued to "Law and Interdisciplinarity," a conference held at the Center for International Education (CIE) at the University of Wisconsin, Milwaukee. Attendees' research was extraordinarily diverse, exploring everything from the definition of borders in undocumented immigration to how national states are trying to contain and control communication flows across the Internet. Read more here>>>
Fair Use at the Broadcast Education Association
BEAOn April 15th, educators and media makers had more interesting things to contemplate than their taxes at the Broadcast Education Association's annual convention in Las Vegas, because they were talking about fair use! For the BEA's Documentary Workshop on Fair Use, Center Graduate Fellow Claire Darby got together with two of the Center's long-time collaborators, documentary filmmaker Gordon Quinn of Kartemquin Films and Michael C. Donaldson, an entertainment lawyer who specializes in fair use and independent film, to present on how filmmakers lost and have since re-gained their right to claim fair use on copyrighted material.  Read on>>>

Critical Commons 
balladTaking advantage of the fair use-friendly comparative media environment of Critical Commons, USC Professor of Spanish and Portuguese, Sherry Velasco has created a comparison of scenes from four different eras of Spanish cinema. A lecture titled "The Transverberation scene in four films featuring the life of Saint Teresa of Avila" brings together clips of films from the 1960s, 1980s and 2000s, revealing through juxtaposition the divergent cinematographic techniques by which St. Teresa's famed vision of divine penetration is rendered for the Spanish screen. 

Fair Use, Piracy and Good Data
How dangerous is piracy in intellectual property? Despite everything that the MPAA and RIAA say, and the dire suggestions that downloaders will wreck the economy, the real answer is: we have no idea. The General Accounting Office reviewed the existing estimates, typically grounded in reports by large copyright holders and their associations. The GAO concluded that industry reports typically kept their methods and assumptions private, and therefore the conclusions, without the ability to look at data or methods, were not verifiable. Oops. The GAO points out many ways that piracy can be bad, but calls for more transparency and better data. Read more here>>>

Fair Use Questions of the Month: Illustrating a Point
balladEvery month the Center for Social Media answers a new question concerning fair use. This month's question deals with using footage even after you have been 'denied permission.' It's important to remember here that you do not need the copyright holders permission if you are employing fair use correctly. Read more here>>>

Evolving Documentary

Fighter Screening Raises Important Questions

The Center for Social Media held a screening of Fighter as a part of the campus wide Terezin Project, which aimed to explore the experience of the Holocaust through a variety of artistic lenses. The screening of Fighter explored the memory of two Holocaust survivors through a documentary film lens. Fighter follows two men, Jan Weiner and former AU professor Arnost Lustig, survivors of Hitler's invasion of Czechoslovakia. What Director Bar-Lev first envisions as a historical documentary soon becomes the personal story of the battle between two very different men-one the bitter, angry fighter, the other, the wise and cynical philosopher-who have very different ways of dealing with memories of the Holocaust.  Read the whole blog post here.

Where the Film Freaks and Digi Geeks Meet and Greet



The South by Southwest Film Festival (SXSW), held every March in Austin, Texas, has become a must-attend event for documentarians. To learn more about about some of this year's hottest docs and latest trends, be sure to read Center Director Pat Aufderheide's recent article on documentary.org. Read the article here.

LINK TV's View Change
Link TV's ViewChange, a digital media hub that highlights progress in reducing hunger, poverty, and disease in developing nations, is launching an online competition to find powerful new stories about the progress being made in achieving the United Nations Millennium Development Goals (MDGs). These short videos will be used to raise awareness, inspire action, and accelerate the worldwide movement to reduce extreme poverty by 2015.  Open to film professionals and amateurs worldwide, they are invited to submit five-minute videos showing the personal stories behind these global targets.  Whether they're documentaries, short dramas, music videos, or animations, we want to see how development efforts are changing lives. To see more details, go to www.linktv.org/viewchange/filmcontest.

SOC's Reel Journalism Series

presents the film The Paper and Q&A with Maury Povich, Nick Clooney and Connie Chung
Thursday May 17th at 7pm
At the Newseum
$20 for AU Community
Use AU Discount Code 80050206 when purchasing online
More details at www.Newseum.com
Shooting in the Wild: An Insider's Account of Making Movies in the Animal Kingdom
by AU Professor Chris Palmer
Published by Sierra Club Books on May 15, this book is the first by an industry insider to blow the whistle on what often goes on behind the scenes in wildlife filmmaking and television-illustrating why conservation is all too often not the first priority and how these productions distort our views and treatment of wild animals


Digital Democracy Help Women in Haiti
balladIn Haiti, a second humanitarian crisis is unfolding: Haiti's women are under siege from increasing insecurity, which has grown steadily since the earthquake devastated the country in January.
Facing violence and rape, Haiti's women operate within discriminatory legal structures which prevent them from accessing aid and taking an active role in their country's redevelopment process. Drawing on previous work in Haiti, Digital Democracy will be working with international agencies and grassroots women's organizations, focusing on how technology can be used to protect against violence and abuse while amplifying the voices of Haitian women. Read more about the initiative here>>>

Follow up Links
About Us

email: socialmedia@american.edu


phone: 202-885-3107


web: http://www.centerforsocialmedia.org