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June 2010 E-Newsletter

Table of Contents
Upcoming Events   

  • Media That  Matters Film Festival
  • Personal Democracy Forum
  • Tabula Rasa DC
  • Silverdocs
  • Aufderheide keynote at American Library Association
Future of Public Media  
  • Suite of CSM reports ask "How Do You Know Your Media Matters?"
  • Meet our newest research fellow: Share This! author Deanna Zandt
  • CSM at the Free Press Summit
  • Coming in June: A New Kind of PubRadio iPhone App  
Fair Use and Copyright  
  • Center Director Pat Aufderheide Receives Award for Work on Fair Use
  • Fair Use at the Independent Film Project Chicago
  • Critical Commons
  • Fair Use Question of the Month
Evolving Doc

  • Making Your Media Matter: What Happened
  • What Can Indie Film Learn from Indie Music?
Other News 
  • "YOUR PBS VIDEO CONTEST" spotlights new ways people experience PBS
  • Link TV Launches Online Film Competition
  • Annual CINE gala on June 3

The Center for Social Media    

-helping people make media that matters

We investigate, showcase and set standards for socially engaged media-making. We organize conferences and convenings, publish research, create codes of best practices, and incubate media strategies.

We are a part of
American University's School of Communication.


June 2010

Thank you to all who came to Making Your Media Matter, and if you couldn't make it, please check out the rapporteur's report and keep an eye on our website for videos and podcasts, which will be coming soon. We hope you enjoy our brand new website, and please let us know if any resources you value have by chance disappeared. We'll be tweaking for a little while. We'll be spending the summer in transition. Projects manager Micael Bogar has moved on to join the staff of Internews, dedicated to empowering local media worldwide. Alison Hanold is leaving to finish up her arts management graduate degree. We're proud of providing a platform for their growth as public media supporters, and we owe them both a great debt for their contributions. Angelica Das, our new associate director, comes to us with rich nonprofit experience and a degree in International Media from American University. We're delighted that she took us up on the offer, and hope you'll get a chance to meet her at one of our events.

This newsletter will be the last one you receive from us until August. Have a great summer!

Pat Aufderheide

Media That Matters Film Festival

Media That Matters Film Festival Logo 2010Pat Aufderheide will moderate a panel on social-impact strategies for short and long films on June 3 at Arts Engine's Media That Matters festival. The panel is part of a day-long workshop, MTM: IMPACT, The tenth annual festival will feature twelve new films-each under twelve minutes-that will inspire audiences to screen, act, impact. The films will be available online and in DVD form throughout the year, and it is easy to sponsor a screening. Transgender youth identity, deep-seated racial prejudice in Haiti and the Dominican Republic, detainee accounts of their imprisonment at Guantanamo Bay and the human right to health care are just a few of the topics.

Personal Democracy Forum

Personal Democracy Forum LogoCenter for Social Media's Jessica Clark will showcase new models of public and collaborative media at the Personal Democracy Forum in New York on June 3-4. Speakers at this year's conference, which examines technology's impact on government and politics, will include Clay Shirky, Arianna Huffington, and Craig Newmark. Register here >>>

Tabula Rasa DC

Tabula Rasa D.C.Two million iPads have been unboxed in just a few weeks. Only one question remains: What's your app? Find out at TabulaRasaDC, an afternoon workshop for digital strategists, designers, developers and communicators organized by the We Media innovation group. It's June 14 at the Gannett/USAToday campus in Mclean, Virginia, just outside Washington, DC. The Center for Social Media is a co-sponsor of this timely program - and CSM friends can save $50 off the general registration price. Just choose the "Member/Partner" registration category at: http://trdc.eventbrite.com. Space is limited, so register today and watch the We Media blog for updates on the program and participants, or on twitter @wemedia.


Silverdocs LogoIf you're coming to the Silver Spring, MD Silverdocs Documentary Film Festival--one of the leading events of the year in documentary film--plan to attend the Silverdocs conference. It's an unparalleled mix of hands-on, cutting edge, and Pat Aufderheide will be participating in The Good Pitch, a day-long pitch session in which makers are matched with non-profit allies. She will also participate in a panel about media for public knowledge and action. We will all be watching a lot of movies.

Aufderheide Keynote at American Library Association

American Library Association LogoAttending the American Library Association's annual conference in Washington, D.C.? Come to the breakfast on June 27, sponsored by the Alexander Street Press. Pat Aufderheide will be speaking on documentary film in the digital era.

Suite of CSM Reports Ask "How Do You Know Your Media Matters?"

Later this month, CSM will release the third in a series of reports proposing new impact assessment approaches for public media 2.0. The center released two related reports at the Making Your Media Matter conference: Investing in Impact and Spreading the Zing. Curious? Learn more >>>

Meet Our Newest Research Fellow: Share This! Author Deanna Zandt

Picture of  Deanna Zandt
Deanna Zandt, the author of Share This! How You Will Change the World With Social Networking recently joined CSM as a research fellow. Zandt is examining new tools for evaluating public media impact. Learn more >>>

CSM at the Free Press Summit

Future of Public Media Project Director Jessica Clark presented on a panel at the May 14 Free Press Summit, which explored policies to reshape public media and support journalism in the digital era. The panel examined new ways to measure the information health of communities.

Coming in June: A New Kind of PubRadio iPhone App 

iPhone with 90.9 wbur on screen PRX, one of the Center's partners in the Ford Foundation's Future of Public Media initiative, and WBUR have partnered to explore the exciting possibilities for a public media station on mobile. The result, the WBUR iPhone app, launches in June. The project is funded in part by the Corporation for Public Broadcasting, which is also funding enhancements to PRX's Public Radio Player iPhone app. Version 3.0, plus tools to help stations manage and monetize their Player presence, are also due out in June. An Android version is in the works.  Read more >>>

Center Director Pat Aufderheide Receives Award for Work on Fair Use

Picture of Pat AufderheideCSM Director Pat Aufderheide is being honored with the Communication Research as an Agent of Change Award at the annual conference of the International Communication Association (ICA) in June. The award recognizes her work on fair use practice for communities of makers and researchers, which has had a "demonstrable impact on practice outside the academy." Learn more >>>

Fair Use at the Independent Film Project Chicago
In early May, CSM Director Pat Aufderheide and documentary filmmaker Gordon Quinn hosted a panel on fair use as part of an Independent Film Project workshop for filmmakers. They covered how the Documentary Filmmakers' Statement of Best Practices in Fair Use has helped documentary filmmakers, how fair use can be applied in a digital environment, and how fiction filmmakers can apply the basic fair use principles to their own work. To read more about the lessons they shared, click here >>>

Critical Commons 
balladCritical Commons, a Center ally in efforts to expand the utility of fair use, has launched a mobile fair use advocacy and media sharing site optimized for smart phones, including the iPhone and all Opera-based devices. Critical Commons Mobile allows users to access the complete Critical Commons media database and add text or voice commentaries direct from their phones.

Fair Use Question of the Month

In this month's Fair Use Question of the Month, a video game player wonders whether he can claim fair use when he posts videos of the games he's played on the web. The answer? It all depends on the context! Read more here >>>

Evolving Documentary

Making Your Media Matter: What Happened

mymm10Couldn't make it to the 2010 Making Your Media Matter conference on May 12? Check out our Rapporteur's Report. The conference presented new strategies, tools and technologies in social issue media.  Participants also debated documentary ethics, building impact into projects from the start, and examined multi-media and cross-platform content. Finally, panelists discussed engagement strategies in social-issue fiction film. To read the report, click here >>>

What Can Indie Film Learn from Indie Music?

On May 7, Center director Pat Aufderheide led a discussion at the Maryland Film Festival on what independent film can learn from the independent music business. The takeaway? Creative promotion and learning how to effectively use social media is key to online distribution success. Learn more about the lessons indie music has for film here >>>

Other News

"YOUR PBS VIDEO CONTEST" Spotlights New Ways People Experience PBS

A national user-generated video contest, designed to show that PBS isn't just for your parents, brought in eclectic video submissions from around the country and resulted in a winning entry that vividly and animatedly illustrates the surprising ways PBS has affected one person's life. In the "Your PBS Video Contest," hosted by PBS Engage, the public was invited to create 30-second videos showing how they interact with PBS beyond television. Contest submissions shined a light on the variety of new ways people now experience PBS - including watching their favorite programs on the new PBS video player, interacting directly with PBS producers and talent through live events, and diving deeper into shows through Facebook, Twitter, YouTube and more. You can find complete details about the contest and the winners here >>>

Link TV Launches Online Film Competition
Link TV LogoLink TV, the largest independent TV broadcaster in the country, is launching an online film competition - the ViewChange Online Film Contest - to find short films showing how international development efforts are impacting and improving the lives of the world's poorest people and making progress towards achieving the United Nations Millennium Development Goals (MDGs).  These short videos will be used to raise awareness, inspire action, and accelerate the worldwide movement to reduce extreme poverty by 2015.  Link TV wants to see the personal stories behind these global targets. Read more >>>

Annual CINE Gala on June 3

CINE, the national awards organization for independent filmmakers based in Washington, D.C., hosts panels June 2-3 before its annual gala and awards presentation on June 3. Among the panels are Moving Pictures: Portraying History's Horrors on Film and Possibilities and Pitfalls: Navigating the Risky Terrain of New Media. Among the speakers: Ted Leonsis, Erik Nelson, and Ken Goldstein of Chubb insurance (an early insurer for fair use claims).


13th United Nations Association Film Festival (UNAFF)

October 22-30, 2010 Palo Alto, East Palo Alto, San Francisco and Stanford University celebrates the power of international documentary films and videos dealing with human rights issues, environmental themes, population, migration, protection of refugees, famine, homelessness, racism, health, women's issues, children, universal education, war and peace. In addition to the ongoing celebration of the Universal Declaration of Human Rights, this year the festival will emphasize the theme: POPULATION - MIGRATION - GLOBALIZATION. Read more >>>

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