On the occasion of the 20th anniversary of the groundbreaking PBS documentary series P.O.V., the Center for Media & Social Impact (formerly the Center for Social Media) interviewed several of those who have led the project through its last two decades—Marc Weiss, Ellen Schneider, Cara Mertes, and Simon Kilmurry and Cynthia Lopez—on their goals, their challenges, and their vision for one of television's most productive sites for imagining and innovating the future of public media. These interviews reveal a project driven not only by social concern but by a passionate commitment to fostering public knowledge and action. As it evolved, P.O.V. leaders consistently sought out ways to involve viewers—as active commentators, as sources of new information, as mobilizers themselves of public knowledge and action. Dowload the PDF below.