In less than a decade, a new breed of networked progressive media—from Brave New Films to Talking Points Memo to Feministing and beyond—have informed and engaged millions. By harnessing a participatory media environment, they have succeeded in influencing political campaigns, public debates, and policymaking at unprecedented levels.
In Beyond the Echo Chamber, media experts Jessica Clark and Tracy Van Slyke tell the story of the recent rise of progressive media and lay out a clear, hard-hitting theory of ongoing impact. A vital strategic guide based on years of research and extensive interviews with key media players and new media experts, Beyond the Echo Chamber will change the national conversation about progressive media and the future of journalism itself.
For progressive journalists, bloggers, producers, activists, readers, and policymakers committed to change, here is a first-ever roadmap to victory.
What others are saying:
“From ‘he-media’ to ‘we-media,’ Van Slyke and Clark document the shift from a media universe dominated by a few grim men to one in which progressive media can experiment, collaborate, report, and have real impact.”
“Beyond the Echo Chamber tells one of the great untold stories of this decade: the evolution of an entirely new (and newly powerful) progressive media. . . . It’s a must read for media practitioners, consumers, and progressives of all stripes.”
“[This book] takes us beyond the usual ideas about political media, message, and movement building . . . empowering people to break out of conventional wisdom about politics and media and really start making their own change.”
“An inspiring inside guide—as current as this morning’s blog post—to progressive media successes in the Net era: exposing corruption, slaying politicians, activating communities, moving Congress, turning elections.”
In Beyond the Echo Chamber, Jessica Clark and Tracy Van Slyke present a model for understanding the interactions between media makers and four layers of networks -- networked users, self-organized networks, institutional networks, and networks of institutions. Check out some of the corresponding visualizations for each network layer in the slideshow below.