Dr. Pegie Stark, co-director of The Poynter Institute's Eyetrack 2007, recently gave a captivating speech as part of the Center's Innovator's Forum Series. She discussed the
institute's new findings from its landmark study in which more than 600 people from 18 to 60 years old were tested to see how they read the news both online and in print. The study included two tabloid newspapers, two broadsheet newspapers and two news Web sites in four U.S. cities, and followed readers' eyes as they viewed more than 300 specific elements, including captions, headlines, graphics, briefs and much more. Stark discussed participants' reading depth, information recall and views of story packaging, among the many findings.