Today, many independent producers of social-issue film--makers of public media--survive on high-priced sales to educational institutions. They believe that the market for direct sales to consumers--which could vastly increase circulation of public media--has not yet evolved enough to risk giving away this valuable market. Meanwhile, libraries chafe under that two-tiered pricing model. The digital download era seems to offer new business models within the educational space, which could expand the market and nurture more public media makers. But transitions hurt. Read more...